Our Approach
It’s all about the people
Privacy and Responsible AI are fundamentally about people. They’re about respecting and protecting human dignity and autonomy, being transparent and giving people some choice and control. We support our clients to measure their activities against their legal obligations, good practice and community expectations, using transparency to build trust.
Privacy and Responsible AI are enablers
We take a risk-based, pragmatic approach to delivering our services. We don’t create barriers, we offer solutions that reflect our clients’ risk appetites, enabling change and innovation.
Trust should be baked in
We apply the principles of Privacy and Trust by Design to our work. Privacy and Responsible AI work best if the issues are considered early, and the solutions are embedded into the design of processes, products or services, delivered in a way that supports business goals, and focuses on the people behind the data.
There’s more to this than the law
Rapid tech change makes it difficult for laws to keep up. We offer a range of frameworks to help our clients stay on track, and we’re always watching the horizon for new privacy and AI issues.